Sunday, February 15, 2009

Bartronics to set up 2000 kiosks

Hyderabad-based Bartronics India Limited has bagged Aapke Dwar, a project of Delhi Municipal Corporation to set up 2,000 G2C kiosks in the municipal limits of the national capital. The project, to be operated on a built-operate-transfer model, is for a period of nine years.

Bartronics is a provider of automatic identification and data capture (AIDC) and radio frequency identification (RFID) solutions.
The company estimates that the revenues from the project would be in excess of Rs 5,000 crore over the nine-year period considering the existing revenue models. It is expected that the kiosk infrastructure will be used to generate further revenue through other innovative means, a company release said on Sunday.

Besides transactional revenue, Bartronics also gets the rights to the advertisement revenues that would emanate due to the physical location of the kiosks and leveraging the network of kiosks.

The company estimates the project to generate a minimum of 6,000 jobs to the local populace. In addition, the Delhi Municipal Corporation will be paid a portion of the revenues as an annual licence fees towards use of the 2,000 selected sites, the release said.